Azure for the retail industry

Create a personalised, seamless shopping experience that influences buying behaviour, empowers employees to delight consumers with outstanding service at every point along their shopping journey, and optimizes retail operations with an intelligent, trusted and secure platform.

Engage customers with personalised retail experiences

When you gather and understand shopping behaviour data, you can anticipate customer needs and interests and respond with personalised offers and experiences across all of your retail channels. With personalisation, you’ll increase the relevance of your brand and the effectiveness of your promotions and boost sales.

Empower employees to provide outstanding customer service

Excellent customer service and guest satisfaction is critical to success in retail. Give your people tools that boost productivity, foster collaboration and promote sharing of insights about customer activity and more. A unified commerce offering with built-in social and mobile capabilities will let your people work effectively and act quickly to deliver differentiated and personalised customer service.

Capitalise on data-driven insights to enhance revenue

With a reliable, secure and agile multi-channel platform for advanced analytics, you can improve forecasting and make changes in real time to optimise for changing conditions. Predict customer demand, understand how to sell to increase loyalty and modernise your supply chain, all while keeping customer and employee data private and protected.

Learn from your data to open new revenue streams

There’s plenty of data out there. Use it to understand your customer and enhance existing offerings, and create new ones, to stand out from the competition. Get advanced insights into what your customers are saying about your products, and respond with innovation.

Arca Continental
"When we started with this project, we were searching for new and improved ways to serve our clients and consumers while boosting profitability. We needed to better use the data we already had and gain a more comprehensive understanding of sales variations and correlations between multiple variables."

Lizeth Refugio Salas, Revenue Growth Management Chief

Jumpstart your retail or consumer packaged goods solution with a trusted Microsoft partner

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