Azure for retail

Deliver personalised experiences, optimise supply chains and reimagine multi-channel retail with Microsoft Azure.

Reimagine the customer journey

See how retailers keep their supply chains agile with Microsoft Azure. Predictive AI, machine learning and analytics help retailers unlock new opportunities with data. They’re also reimagining their business using mixed reality solutions, IoT, hybrid cloud and computer vision.

Explore some retail use cases for Azure


Consolidate customer data sources for a 360-degree view of your customer to drive relevant offers, grow revenue and improve customer experience.

Supply chain optimisation

Optimise your supply chain and enhance product and service delivery with advanced insights and analytics which optimise planning and improve fulfilment, sourcing and logistics.

Omni-channel optimisation

Provide a seamless customer journey that enables customers to switch platforms, devices and channels, while still having a connected multi-channel retail experience.

Retail customers are doing great things with Azure

Build your retail practices with these tools

Azure Synapse for Analytics

Gather, store, process, analyse and visualise your data of any variety, volume or velocity to pave your way to intelligent retail.

Azure AI and machine learning

Build intelligent, personalised customer experiences and optimised systems powered by proven, secure and responsible AI.

Azure IoT

Securely connect assets and equipment to the retail cloud with solutions to unlock real-time insights and enable system interoperability.

Azure mixed reality

Blend your digital world and physical world to create immersive, collaborative experiences.

Azure Stack

Build and run hybrid applications across data centres, edge locations and the cloud.

Azure Virtual Desktop

Quickly deploy virtual desktops and apps to enable secure remote work.

Azure cognitive services

Bring AI within reach of every developer – without requiring machine-learning expertise.

SAP on Azure

Run your retail operations with SAP workloads on Azure to increase agility, drive strategic innovation and perform at scale.

Get the latest Azure news and resources

Explore partner solutions


Accenture is a global professional services company with leading capabilities in digital, cloud and security.


Adobe Inc. is an American multinational computer software company – with a recent foray into digital marketing software.


Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences.


SAP is a multinational software corporation that develops enterprise software to manage business operations and customer relations.

Start building with Azure today