Azure for industry : Podcast

Hear about industry news, investments and updates, and the latest relevant technologies.

Proven Field-Tested Sales Tactics to Explode Commercial Marketplace Sales with James Mastan

In this episode, James Mastan of Audienz talks about The Business Transformation Playbook for the Azure Marketplace how to effectively go-to-market from the perspective of sales, marketing, operations, and other non-technical factors. 

When organizations decide to sell their solutions through the Microsoft Commercial Marketplace, it isn’t unusual for them to start by thinking about the technology behind the solution. There are many types of solutions in the marketplace and this can be a natural place to start focusing.

However, when our team engages with a potential marketplace partner such as Audienz, we start with a business conversation because we have come to understand that the success of a solution depends heavily on factors outside of the technology involved.

Episode Links

Download the Business Transformation Playbook!
Take the Microsoft Learn Module: Go to market through the commercial marketplace

Company

Audienz Marketing
Practice Areas
Email marketplace@audienz.com

Guest

James Mastan

A business and marketing leader focused on data and performance-driven, collaborative, entrepreneurial marketing and product strategies excelling at driving high ROI and tangible business results.

Follow James on LinkedIn.

Hosts

Paul Maher is General Manager of the Industry Experiences Team at Microsoft. Follow him on LinkedIn and Twitter.

David Starr is a Principal Azure Solutions Architect in the Industry Experiences Team at Microsoft. Follow him on LinkedIn and Twitter.

Podcast archive

Disrupting Financial Services with Dr. Louise Beaumont

In this episode, Dr. Louise Beaumont talks about the idea of exploiting disruption: the most meaningful and promising disrupting trends or technologies she is watching, as well as how open and accessible data changes the landscape of financial services, and the technologies driving change around data usage. She also discusses the concept of open banking and its goal to provide services we didn’t know we needed, but now can’t live without, and the value of industry vertical marketplaces.Episode Links

Microsoft’s Cloud for Healthcare is Live!

This episode is about the newly announced Microsoft Cloud for Healthcare which is now available! We delve into the capabilities of this industry-vertical cloud and get a sense of why industry clouds are starting to emerge with Microsoft’s Jenn Roth and John Doyle. Healthcare is in transition. The COVID-19 pandemic has accelerated healthcare technology from nice to haves to imperatives. Jenn and John talk about what the Microsoft Cloud for Healthcare is, why healthcare data is so difficult to manage and how the Cloud for Healthcare helps, the capabilities the Microsoft Cloud for Healthcare offers to healthcare customers and partners compared to the standard Azure cloud, and whether or not Microsoft is looking at creating additional industry clouds.Episode Links

Emerging Trends in Financial Services with Nasir Zubairi

In this episode, we discuss trends and technologies influencing and supporting the financial services industry with special guest, Nasir Zubairi, CEO of the Luxembourg House of Financial Technology (LHoFT), a public/private sector initiative to drive fintech and digitalization for Luxembourg's financial services industry. Nasir shares with us innovations that the LHoFT has given their customers and its overall mission and purpose, Luxembourg as a global financial center, financial Inclusion and its relationship to the blockchain, how blockchain is being used in Financial Technology aka Fintech, current technologies used in Fintech and what the future holds, the emerging role of data and statistical analysis in Fintech, and if he sees AI as a promising aide here.

Evolving eCommerce with Jason Goldberg and Sahir Anand

In this episode, we talked about retail and consumer goods with a focus on eCommerce and the fast-paced change the industry is seeing with our guests, Chief Commerce Strategy Officer at Publicis Jason Goldberg, and Principal Industry Lead for Retail & CPG at Microsoft Sahir Anand. We talk about Microsoft’s retail and consumer goods strategies, interesting technologies or trends in retail right now, the urgency for businesses to change investment priorities considering the pandemic and the strain it has put on them, and new delivery models such as last-mile home delivery and the implications for retailers.

Powering a Sustainable Future with Darryl Willis

We talked about Microsoft initiatives, solutions, and technologies in the energy sector with Darryl Willis. Darryl is the Vice President of Energy at Microsoft and he is responsible for driving digital transformation all around the world for companies within oil & gas, mining, renewables, and power & utilities. We’re all aware that energy sustainability is an important topic, and in this episode, we talk about what Microsoft is doing in this area to improve our own sustainability and highlight the great work of our customers and partners.

Using Digital Simulations for Bringing Product to Market with Andy Byers

This episode explores amazing technologies and techniques that add tremendous value to organizations looking for new and better ways to bring product to market and discusses simulations of real-world situations in the Azure cloud. Andy Byers, Director of Strategic Partnerships at Ansys, talks about product simulation priorities: more demand for compute, closing the loop between operations and engineering design, and autonomous simulation.

Achieving Scale and Growth with Ecommerce in the COVID Era

In our first panel episode, Sahir Anand hosts Microsoft partners to discuss effective digital experiences that are driving ecommerce systems and the supply chain. We hear from our panel of thought leaders about how retailers are successfully acting with agility, especially in the coming holiday season. In addition, the conversation covers how Azure Cognitive Services and AI are playing a larger role in delivering personal experiences to customers. Customer behaviors are changing rapidly in this time of COVID-19 and the panel discusses how to best create the customer’s journey to make their experiences most effective.

Entering a New Digital Age for Media with Microsoft

In this episode we discuss how Azure and our partner ecosystem supports the media and communications industries including current applicable trends and technologies. And some of the tech is pretty amazing. We cover the Azure services media and communications organizations find most valuable and the outcomes experienced by several partners and customers who have used them.

Partnering with Microsoft and Growing Your Business

This episode is for anyone looking to take their business to the next level by becoming a Microsoft partner, or for existing partners who want to make the most of their benefits. We’re joined by Casey McGee, Vice President for ISV Partner Strategy at Microsoft, who focuses exclusively on our thriving partner ecosystem. Casey shares ways to partner with Microsoft, the benefits this opens up, and the attributes of a great partnership. And, of course, we cover other topics along the way.

Productivity & Remote Work with Jared Spataro

This episode examines Microsoft Team and other productivity tools with a special focus on remote work. The conversation includes the value of our partner ecosystem and how they have added tremendous value to Microsoft’s productivity suite of tools. Learn how Microsoft Teams has become a platform for life, work, and learning. Hear the story of Teams and its use in the NFL Draft.Many customers and use cases are explored around the state of the art in online communications. Learn how to become a partner yourself and add your add-ins and ideas to the platform.

Check out the ways that Azure can benefit your industry.

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