Azure for retail
Deliver personalised experiences, optimise supply chains and reimagine multi-channel retail with Microsoft Azure.
Reimagine the customer journey
See how retailers keep their supply chains agile with Microsoft Azure. Predictive AI, machine learning and analytics help retailers unlock new opportunities with data. They’re also reimagining their business using mixed reality solutions, IoT, hybrid cloud and computer vision.
Azure cloud-based technology for retail
Provide personalised experiences, gain visibility across your end-to-end supply chain and unlock innovative business models – with secure and scalable cloud-based technology.
Know your customers
Delight customers with personalised multi-channel retail experiences, using cloud-based technology built on a secure, scalable infrastructure.
Intelligent supply chain
Gain visibility across your end-to-end supply chain, using retail cloud technology solutions that help to rapidly analyse and generate insights. Improve operations, reduce costs and modernise business process.
Reimagine retail
Create innovative customer experiences and optimise in-store operations. Strengthen your company’s digital transformation journey by unlocking innovative business models and adding new capabilities to existing systems.
Explore some retail use cases for Azure
Personalisation
Consolidate customer data sources for a 360-degree view of your customer to drive relevant offers, grow revenue and improve customer experience.
Supply chain optimisation
Optimise your supply chain and enhance product and service delivery with advanced insights and analytics which optimise planning and improve fulfilment, sourcing and logistics.
Omni-channel optimisation
Provide a seamless customer journey that enables customers to switch platforms, devices and channels, while still having a connected multi-channel retail experience.
Retail customers are doing great things with Azure
Build your retail practices with these tools
Azure Synapse for Analytics
Gather, store, process, analyse and visualise your data of any variety, volume or velocity to pave your way to intelligent retail.
Azure AI and machine learning
Build intelligent, personalised customer experiences and optimised systems powered by proven, secure and responsible AI.
Azure IoT
Securely connect assets and equipment to the retail cloud with solutions to unlock real-time insights and enable system interoperability.
Azure mixed reality
Blend your digital world and physical world to create immersive, collaborative experiences.
Azure Stack
Build and run hybrid applications across data centres, edge locations and the cloud.
Azure Virtual Desktop
Quickly deploy virtual desktops and apps to enable secure remote work.
Azure cognitive services
Bring AI within reach of every developer – without requiring machine-learning expertise.
SAP on Azure
Run your retail operations with SAP workloads on Azure to increase agility, drive strategic innovation and perform at scale.
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Explore partner solutions

Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.

Adobe
Adobe Inc. is an American multinational computer software company – with a recent foray into digital marketing software.

Avanade
Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences.

SAP
SAP is a multinational software corporation that develops enterprise software to manage business operations and customer relations.