Publish your app and reach millions of users

Connect with more than 3 million users monthly, reach our partner ecosystem and access go-to-market benefits to accelerate your business growth by publishing your app or service in Azure Marketplace or Microsoft AppSource.

Why publish in our commercial marketplace?

Our commercial marketplace surfaces your app or service in the most applicable location based on target audience – AppSource or Azure Marketplace. Publishing in the commercial marketplace gives you access to joint go-to-market activities with Microsoft and helps organisations find, try, buy and deploy your app or service.


Build trust and confidence

Take advantage of our Marketplace Rewards and go-to-market services to reach millions of customers looking for apps and services.


Increase growth opportunities

Expand your addressable market and reach by accessing thousands of Microsoft sellers and our 60,000-plus partner ecosystem.


Accelerate innovation

Go to Partner Center to easily onboard, get insights on your offers and manage your interactions with Microsoft.

Compare commercial marketplaces

You can list offers and trials, and transact directly with customers, in both AppSource and Azure Marketplace. Microsoft will determine the most effective marketplace for your product so that you reach the right customers.

  • AppSource provides line-of-business managers and business professionals with applications that support key workflows and maximise productivity.
  • Azure Marketplace provides IT professionals and cloud developers with leading IT management, support and development tools.
Azure Marketplace AppSource
Target audience IT professionals and developers, including database administrators, security operations and DevOps professionals Line-of-business (LOB) decision-makers, including procurement, manufacturing and accounting professionals
Built to extend Azure Azure, Dynamics 365, Office 365, Power BI and Power Apps
Types of solutions and services Infrastructure solutions and professional services Finished line-of-business apps and professional services
Publishing options Contact Me, Consulting Services Offer, and Trial Contact Me, Consulting Services Offer, and Trial
In-app experience Azure Portal and CLI Office 365, Dynamics 365, Power BI and Office client apps

Publishing options

Each marketplace supports three publishing options and several offer types. Select the offer type that best represents your app and service details. All publishing options provide access to lead sharing.

Publishing option Offer Type
List Contact Me, Consulting Service, SaaS Applications
Trial Free Trial, SaaS Trial, Interactive Demo, Test Drive, SaaS Applications
Transact Virtual Machine, Solution Template, Managed Application, Container, SaaS Applications

Listen to the success Partners are having with Commercial Marketplace

Microsoft's Marketplace Partner Success Stories

Azure Marketplace and AppSource - Become a Publisher