Azure Active Directory B2C
Customer identity and access management in the cloud
- Use social accounts, emails and custom IdPs
- Support all platforms and open standards
- Customise your customers’ identity experience
- Integrate with CRM and marketing databases
- Use a white label solution, promote your brand
- Meet your security, scalability and compliance needs
Customer identity and access management
Azure Active Directory B2C is a cloud identity service allowing you to connect to any customer who puts your brand first. Governments and enterprises worldwide are using Azure Active Directory B2C to serve their applications to their citizens and customers with fully customisable experiences, while protecting their identities at the same time. Built on Azure Active Directory, the highly secure cloud identity platform that handles billions of authentications per day, Azure Active Directory B2C offers that same scale, reliability and availability for your customer-facing applications.
Super simple or super custom
Flexibility is a key part of Azure Active Directory B2C. You can choose from two configuration options to suit your needs. Use built-in policies to create a login experience in minutes. For more complex scenarios, use our identity experience framework to build custom policies and integrate with CRM databases, marketing analytics tools and account verification systems.
Reach any user on any platform
Build an identity experience that works everywhere on Android, iOS or the web. Make it easy for your customers to access your application by allowing them to sign in with their existing social accounts or personal emails. Azure Active Directory B2C supports Facebook, Microsoft Accounts, Google+, LinkedIn and many others, or you can add your own.
Protect your customers’ identities
Your customers will rest assured that their profiles are protected through various security controls in addition to application or policy-based multi-factor authentication.
Supports open standards to integrate with all technology stacks
Connect to your user accounts using industry standard protocols, such as OpenID Connect or SAML to make identity management possible on a variety of platforms, such as Microsoft .NET and Node.js. Through support for OAuth 2.0, developers can build their own secure web APIs, and open-source client libraries are available for .NET, Windows Store, iOS and Android – and we’re constantly developing additional libraries.
Scale to hundreds of millions of customers
Let us help you scale to as many users as you need while providing you maximum availability. Azure Active Directory B2C is a reliable, globally distributed service with an SLA of 99.9%, capable of supporting millions of users and billions of authentications per day.
"FxPro, an online foreign exchange broker, prides itself on offering innovative solutions and outstanding customer experience. To improve customers’ sign-in experience on its trading platform and web properties, FxPro used Microsoft Azure Active Directory B2C. With this service, FxPro offers customers a simplified, faster, and more secure sign-in while reducing identity management costs."
Related products and services
Azure Active Directory
Synchronise on-premises directories and enable single sign-on