Azure Active Directory B2C

Customer identity and access management in the cloud

Customer identity and access management

Azure Active Directory B2C is a cloud identity service allowing you to connect to any customer who puts your brand first. Governments and enterprises worldwide are using Azure Active Directory B2C to serve their applications to their citizens and customers with fully customisable experiences, while protecting their identities at the same time. Built on Azure Active Directory, the highly secure cloud identity platform that handles billions of authentications per day, Azure Active Directory B2C offers that same scale, reliability and availability for your customer-facing applications.

“We’re one of the more business-friendly states in the Midwest, and INBiz with Azure AD B2C ensures that we can strengthen that position.”

Jim Obermaier, Programme Manager for INBiz, Indiana Secretary of State

Super simple or super custom

Flexibility is a key part of Azure Active Directory B2C. You can choose from two configuration options to suit your needs. Use built-in policies to create a login experience in minutes. For more complex scenarios, use our identity experience framework to build custom policies and integrate with CRM databases, marketing analytics tools and account verification systems.

Reach any user on any platform

Build an identity experience that works everywhere on Android, iOS or the web. Make it easy for your customers to access your application by allowing them to sign in with their existing social accounts or personal emails. Azure Active Directory B2C supports Facebook, Microsoft Accounts, Google+, LinkedIn and many others, or you can add your own.

Protect your customers’ identities

Your customers will rest assured that their profiles are protected through various security controls in addition to application or policy-based multi-factor authentication.

Supports open standards to integrate with all technology stacks

Connect to your user accounts using industry standard protocols, such as OpenID Connect or SAML to make identity management possible on a variety of platforms, such as Microsoft .NET and Node.js. Through support for OAuth 2.0, developers can build their own secure web APIs, and open-source client libraries are available for .NET, Windows Store, iOS and Android – and we’re constantly developing additional libraries.

Scale to hundreds of millions of customers

Let us help you scale to as many users as you need while providing you maximum availability. Azure Active Directory B2C is a reliable, globally distributed service with an SLA of 99.9%, capable of supporting millions of users and billions of authentications per day.

State of Indiana

Case study: State of Indiana, USA

The State of Indiana, USA, wanted to provide secure, online access to services such as business licensing, tax payment and unemployment benefits for more than six million citizens. Using the Azure Active Directory B2C identity system for its INBiz portal, the State is providing a one-stop resource for an expanding array of business services. By taking advantage of the Microsoft cloud-based identity management system, Indiana is expanding and enhancing citizen services easily and affordably.

Learn how doing business in Indiana gets easier than ever with a one-stop government portal

Related products and services

Azure Active Directory

Synchronise on-premises directories and enable single sign-on

Multi-Factor Authentication

Add security for your data and apps without adding hassles for users

Create your Azure Active Directory B2C tenant and start using the service