B2B enterprise software entrepreneurs that are looking to scale up their business, consistently say that the area where they need the most help is "sales". That’s why we’ve created this guide. Based on the insights of founders, experts, and entrepreneurs who have built successful startups, who have built successful startups, this guide aims to demystify the entire sales process for startups. This guide explains where to start, what to do, and what to avoid. It covers everything from making the first sale to structuring the organization, expanding internationally, building a partner channel, and identifying salary ranges for key roles across different countries.