Movideo, a global online video platform, has announced it has chosen to transition its Java based platform to Windows Azure. Created by Australian media business, MCM Entertainment Group, Movideo is the only end-to-end SaaS online video platform business based in the Asia Pacific region.  

According to research by Accustream, the online video market is expected to grow from US$4.4B in 2011 to over US$10B by the end of 2014. As Movideo works to take full advantage of the booming global online video market, the move to Windows Azure will help to drive business growth across Asia Pacific and beyond. 

Windows Azure was selected in part because it offers a platform, set of tools and the technology for Movideo to build upon over time, while lowering its development costs.

To learn more about how Movideo is betting on Windows Azure, you can read the full release on Microsoft News Center.