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Aravind Krishna R.

Principal Program Manager, Azure Cosmos DB

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Published • 5 min read

Azure DocumentDB powers the modern marketing intelligence platform 

By Principal Program Manager, Azure Cosmos DB

Affinio is an advanced marketing intelligence platform that enables brands to deeply understand their users in a deeper level. Affinio’s business model centers on extracting marketing insights for its clients—from billions of points of social media data to more narrowly focused marketing efforts. In order to store and process billions of social network connections without the overhead of database management, data partitioning, and data indexing, they chose Azure DocumentDB. You can read more about Affinio’s usage of DocumentDB in this new case study.