By launching its global television network on the Windows Azure platform, PPTV has saved an estimated $1 million in infrastructure costs, eased business expansion, simplified development, and minimized business risk with flexible, highly scalable cloud services.
Saves an Estimated $1 Million in Infrastructure Costs
By taking advantage of the cloud, PPTV has provided a global one-stop television network without investing in overseas IT infrastructure. With Windows Azure, PPTV is offering 1080p high-resolution, on-demand and live television, and it is saving an estimated $1 million in infrastructure costs.
Eases Global Expansion
Reduced infrastructure cost is not the only factor that eases expansion in challenging global markets. With help from Windows Azure platform providers, television operators in multiple countries including the United States, Thailand, Vietnam, and Indonesia have signed agreements with PPTV to roll out their own Internet television services. Tao Chuang, Chief Executive Officer at PPTV, says, “The global partner network built by Microsoft over more than 20 years has provided unparalleled value for the overseas expansion of PPTV.”
PPTV also benefits from the cloud platform’s flexible, comprehensive support for open-source technology. For example, PPTV was using Linux-based servers for its private cloud in China, and it had been relying on programming languages such as Java, Python, PHP, Perl, and Shell. PPTV directly transferred its existing cloud technology to the Windows Azure platform, and, as a result, avoided duplicating development.
Minimizes Business Risk
PPTV is gradually expanding the user-base for it new Asia Television Network while minimizing startup risks. In addition, to cutting infrastructure costs and speeding implementation, Windows Azure supports incremental growth with a flexible billing model based on hours of operation and storage demands. By taking advantage of cloud services, PPTV was able to launch the Asia Television Network with a low initial investment. And because the company pays only for the resources used, it can easily keep pace with its growing operations.
Provides Highly Scalable, Reliable Services for Worldwide Audiences
Windows Azure offers flexible scalability, providing virtually unlimited processing and storage capacity during even peak usage. The solution further increases confidence with a 99.95 percent service level agreement. As a result, PPTV can offer popular live broadcasts that satisfy the demands of enormous global audiences.
PPTV believes that the collaboration between Microsoft and the PPTV Asian Television Network will help the global over-the-top (OTT) industry realize new business models overseas and integrate new content sources, services, and technologies. The collaboration will also create an ecosystem for content providers and service operators to provide innovative user experiences and deliver live and video-on-demand content worldwide.