By choosing Windows Azure, 3M minimized the time and cost of launching VAS. Now, 3M has greater resources with which to grow its business.
Minimizes Internal Management Time, Cost
3M has gained big cost savings by choosing Windows Azure over an on-premises deployment—with the most significant savings coming in surprising ways.
“The cost of our Windows Azure subscription is negligible, but that’s the least of it,” says Smyth. “The internal management costs of going to meetings, preparing and presenting the business case for capital investment, issuing and tracking P.O.s, and coordinating with the corporate data center—that’s a lot of overhead, and it goes away with Windows Azure.”
The company’s Windows Azure deployment has scaled by 400 percent since its initial deployment. That scalability has come without the need for additional hardware or personnel. “We don’t need to plan for increased scale in our use of Windows Azure,” says Smyth. “Given the low cost, we don’t need to worry about budgeting for it either.”
Spurs 50 Percent Revenue Growth
Smyth and his colleagues have put that savings of time and money to great use.
“Because management time and cost is so low with Windows Azure, we focus on growing the business, not on managing red tape,” he says. “As a result, we estimate that we’re bringing in 50 percent more revenue than we could without Windows Azure.”
Instills Customer Confidence
That’s not the only way that Windows Azure supports VAS.
“It’s important for us to be able to say that VAS is supported by Windows Azure,” says Smyth. “Prospective customers don’t have to worry that their service is running on some anonymous group of servers in our data center or at a hosted site. The cloud gives us credibility, and Windows Azure gives us even more credibility. It definitely helps to instill customer confidence in the delivery of VAS. And that leads to more, and happier, customers.”