Azure for the retail industry
Create a personalised, seamless shopping experience that influences buying behaviour, empowers employees to delight consumers with outstanding service at every point along their shopping journey, and optimizes retail operations with an intelligent, trusted and secure platform.
Engage customers with personalised retail experiences
When you gather and understand shopping behaviour data, you can anticipate customer needs and interests and respond with personalised offers and experiences across all of your retail channels. With personalisation, you’ll increase the relevance of your brand and the effectiveness of your promotions and boost sales.
"In a world where we have 85,000 products on the site and 4,500 products going live each week, we need to make sure that the right subset of those products is in front of our consumers. Now, the products and content will be more relevant to you as a shopper."
Empower employees to provide outstanding customer service
Excellent customer service and guest satisfaction is critical to success in retail. Give your people tools that boost productivity, foster collaboration and promote sharing of insights about customer activity and more. A unified commerce offering with built-in social and mobile capabilities will let your people work effectively and act quickly to deliver differentiated and personalised customer service.
Capitalise on data-driven insights to enhance revenue
With a reliable, secure and agile multi-channel platform for advanced analytics, you can improve forecasting and make changes in real time to optimise for changing conditions. Predict customer demand, understand how to sell to increase loyalty and modernise your supply chain, all while keeping customer and employee data private and protected.
"We estimated that we can optimize fermentation by about 48 hours.... If we trim two days from every fermentation cycle, we can get six more fermentations from each of our 50 vessels per year. That's significant."
Learn from your data to open new revenue streams
There’s plenty of data out there. Use it to understand your customer and enhance existing offerings, and create new ones, to stand out from the competition. Get advanced insights into what your customers are saying about your products, and respond with innovation.
"When we started with this project, we were searching for new and improved ways to serve our clients and consumers while boosting profitability. We needed to better use the data we already had and gain a more comprehensive understanding of sales variations and correlations between multiple variables."
Jumpstart your retail or consumer packaged goods solution with a trusted Microsoft partner
Find and deploy pre-built retail and consumer packaged goods applications and solutions.
Optimise your inventory to get the right products on every shelf at all of your locations and determine your best-performing products for each market.
Get hyper-performing pricing and promotion execution with a real-time pricing engine that handles complex calculations with sub-millisecond response times.
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